Broken Nets is the goal. The Growth Stack is the Framework
we install to get you there.
We build the system that creates overflow — until the net breaks
We help your team turn lead flow into consistent, qualified meetings—so marketing sees ROI, sales hits goals, and owners see revenue.
We do it by installing a simple shared rhythm for follow-up and first calls—prep, listening, and clear next steps—so every lead gets handled fast and handled right.
Here's what gets built into the system:
Clear targets and messaging
Follow-up that you can count on
A repeatable process that actually works
When growth depends solely on effort,
growth stalls.
Different people sell in different ways. Effort alone can't be the system.
That's why the growth stack exists.
I build the right structure around your team so growth doesn't depend on who's "on" that week, month or year.
The System built with you
A framework that helps you gain ground where it matters—better targets, better meetings, and more deals moving forward.
Targets + Message
Who you are going after, and what you are saying
Follow-Through System
A reliable way to turn leads into conversations.
Repeatable Sales Path
A simple process your team can run consistently
How it Works
A simple install process—so follow-up stays consistent, calls get sharper, and deals keep moving.
Step 1- Diagnose and Align
Identify what is stalling growth, get clear on targets, messaging and follow through.
Step 2- Build and Install
I install the outreach + follow up structure your team can actually run, not a template.
Step 3- Run and Reinforce
We tighten in real time, so it stays consistent week after week, without relying on hero effort.
The Growth Stack Method
The Growth Stack is the framework we install to give you the best chance at success—by strengthening the disciplines that actually move revenue.
Most teams work hard, but they don’t know where they’re losing ground compared to competitors. So they add tactics, hire people, or “try marketing”… and nothing changes.
The Growth Stack fixes that by making the important disciplines visible, measurable, and ordered—so improvements compound and your team starts showing up differently in the market.
The blueprint for the whole stack—so you stop guessing, improve the right disciplines first, and gain ground faster than competitors.
Foundational Layer
Lead Engine
The Lead Engine is the system that produces qualified meetings consistently.
Most teams don’t have a meeting problem—they have a quality + consistency problem.
The right targets aren’t getting reached, messaging is too broad, and follow-up isn’t disciplined. That’s where ground gets lost.
We tighten who you target, sharpen what you say, and install outreach + follow-up that produces better leads and more meetings—so your pipeline stops depending on luck, referrals, or one strong month.
Feeds the entire stack. More qualified meetings means more chances to win—and it’s where you start gaining ground fast.
Foundational Layer
Sales Call System
The Sales Call System is how meetings turn into next steps, proposals, and closed deals.
This is where most teams leak value. Calls aren’t structured, discovery is inconsistent, and follow-up gets fuzzy—so good opportunities stall or fade.
We install a repeatable path for every call: what to uncover, what to confirm, what to propose, and what happens next—so deals keep moving and your team converts more of the opportunities you’re already earning.
Converts the flow into revenue. When meetings convert at a higher rate, you gain ground without needing more leads.
AI Enablement — The Bridge Layer
AI Enablement is the connector between the foundation and everything above it.
Not “AI for the sake of AI”, practical enablement that helps your team create more meetings and win more of them.
This is also how most clients start with us. We install AI workflows that match how your team actually sells, then we build the rest of the Growth Stack around it.
This isn’t about replacing people. It’s about gaining ground faster in the moments that decide revenue: finding better targets, sharpening messaging, preparing for calls, handling objections, and following through consistently — especially when skill levels vary.
Most teams want AI but don’t know where to start. They try tools, get inconsistent results, and it dies on the vine. What we install is different: a focused layer of prompts, workflows, and routines your team can run in real sales moments — to generate opportunities, tighten next steps, and keep deals moving.
Makes the whole stack run faster. Without it, you can still build the stack—but execution takes weeks instead of hours.
Support Layers
Once the foundation is sound, these layers are the differentiators—they make the same meetings produce more progress, and over time that’s how your team gains ground.
“Better” means less wasted motion: clearer next steps, fewer stalls, more deals moving forward, and higher conversion from the same pipeline.
Next Meeting Loop
The fastest way to gain ground is simple: every meeting should create the next meeting until the deal is either moving forward or clearly dead. Over time, this teaches what “good” looks like—so the next opportunity tends to move faster.
We install a repeatable “next meeting” structure: how the call ends, how the recap is written, and how the next step gets scheduled—so opportunities don’t fade into “circle back.”
Creates momentum you can see—more second meetings and fewer stalled opportunities
Opportunity Strategy
This is the guidance layer that keeps effort pointed at the right opportunities—so the team doesn’t spend weeks on deals that aren’t going anywhere.
We build a simple strategy around each opportunity: the target outcome, the blocker, the decision path, and the next move. Then we guide what to do next—push, reframe, escalate, or walk—based on that specific situation.
It stays flexible because every opportunity is different. What stays consistent is the way decisions get made and the way momentum gets protected.
Protects time and increases win-rate—less wasted effort, fewer stuck deals, and faster movement on the opportunities that matter.
Unlock Support
This is the sounding board layer: regular touchpoints designed to keep the team focused on the right opportunities and unlock the next move.
Sometimes that’s a short group session. Sometimes it’s a quick 1:1. The format stays flexible—what matters is creating a space where people can be honest, throw out ideas, and find creative ways to unblock deals without feeling like they’re being managed.
No long pipeline reviews. No system upkeep. Just: what’s stalled, why, and the next action that gets a response.
Prevents stalls from becoming losses—fewer stuck deals and faster movement from stage to stage.
Relevance Mapping
This is the skill of making every call mean something to the person you’re talking to—by connecting their situation to a clear outcome.
Once we understand the problem, gap, or risk, we guide the rep to match it to the right angle: what this helps them achieve, avoid, or fix. It’s not an info dump, and it’s not a script. It’s how you make someone build their own story of why this matters to them.
We install it by building a simple Relevance Map: the top problems you hear, the outcomes they care about, and the best-fit angles to use on calls, so reps stop guessing.
Improves conversion from the same meetings—because relevance creates movement, and movement creates wins
The Broken Nets Mentality
Most businesses aren’t failing. They’re working—but not scaling revenue consistently. Results depend too heavily on effort and talent—the right person, the right week, the right push—instead of a structure the whole team can run consistently.
Broken Nets exists to install that structure. Not more noise. Not more tools. A framework that improves the disciplines that actually move revenue: better targets, better meetings, clearer next steps, and fewer deals dying quietly. As those disciplines get stronger, performance starts to compound across every new opportunity.
AI is a major part of how we do that. Not as a buzzword and not as a replacement for people—as acceleration. Most teams want to use AI but don’t know where to start or how to apply it in real sales moments. We install practical AI workflows that support the Growth Stack: finding better targets faster, tightening messaging, preparing for meetings, handling objections, and following through with consistency.
This approach comes from real sales work, not theory. It’s built from 20+ years in outside sales and years of seeing what actually wins in the field. The mentality is simple: build systems that run steady and strong until overflow becomes normal.
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Get in Touch
Broken Nets is what happens when the right work gets done consistently and momentum turns into overflow.If you want to build that kind of structure, send a note and we’ll set up a time to talk.